MyBlogLog Sidesteps Deep Stats Through Communities
September 2, 2006 § 9 Comments
MyBlogLog Communities aim to do much more than track clicks – they hope to facilitate relationships through their service.
By hosting a community of blog owners, they essentially categorize information for readers by linking similar sites through common usage over time.
The standard service is free and includes a 3-day trial of the “professional” package (which still seems to be working for me long after 3 days).
The professional package costs $3 per month or $25 per year and provides real-time versus periodically-updated statistics. It also includes more entries in the daily listing on the dashboard of top links.
Clicks do not a relationship make
As an interesting side note, earlier this week I accidentally posted a draft review summary that reached one interested reader within hours – an employee of MyBlogLog.
He graciously offered to answer any questions I might have and reminded me that their intent is to perform more than click-tracking:
“…we don’t just count clicks (even by screen location), we put you in touch with the people who read your blog — and we put them in touch with each other. Stats are no longer just about audience measurement and site design. They are about forming relationships.”
Truthfully, their service is so easy to set up, I didn’t need any help whatsoever, but he makes a brilliant point about where such services are headed.
Look for more about managing information overload on VibeTalk in the future.
Did I mention that the employee quoted above was none other than Mr. Scott Rafer, the CEO of MyBlogLog? 🙂 Nice touch, Scott.
Setting Up the Service
Once set up, the dashboard provides an easy view of three categories of URL’s in which you will most likely have interest
- Where Readers Came From
- What Readers Viewed
- What Readers Clicked
(screenshot: Dashboard Interface)
The dashboard also includes two types of Member Community links, but since MyVibe does not have 10 MyBlogLog Community members, this data doesn’t yet show for us.
From the Reports screen, you can choose a summary or three detail reports and stretch your viewing window over several days.
(screenshot: Summary Report)
The “Where From” report clearly shows that the Menalto Gallery Demo site is bringing the most traffic, by far!
(screenshot: “Where-From” Detail Report)
(screenshot: “Where-To” Detail Report)
The Settings screen allows you to easily filter tracking results and indicate basic information about your blog. Filtering is important so you can make sure your own usage (e.g. for testing or by employees) is not included in the results.
The Widgets screen creates insertable code for three objects – Recent Readers, Top Links and several varieties of a MyBlogLog “pill” button.
While not nearly as full-featured as Google Analytics, MyBlogLog achieves a happy medium between simplicity and effectiveness. Setup took only minutes, and the free trial is more than adequate to get a clear picture on what users are viewing.
Their “top” lists not only allowed me to instantly see where visitors came from, their easy-to-understand dashboard actually taught me what to look for in other services.
Combined with the community aspect, I’d say MyBlogLog has a leg up on most other competitors. It certainly beats Crazy Egg for usefulness. However, if it is pure tracking power you want – you will want to take a look at the free service provided by Google Analytics.