Comparing Crazy Egg, Google and MyBlogLog
September 3, 2006 § 3 Comments
Measuring Web Success
You’ve built your website, promoted it and now you’re getting some real traffic.
How will you know the site is successful?
The next logical step is to figure out what visitors are viewing and whether they make it to the right destinations.
By analyzing mouse clicks, website owners can better understand a visitor’s interests.
Enter Web Analytics
Web analysis products work by quietly intercepting page requests and collecting simple facts about what gets clicked as users leave the page. Some services even monitor clicks that are not links (they treat the whole page as ‘clickable’ and remember the x,y coordinates of where you clicked).
Surprisingly, these monitoring techniques have almost no performance impact and can be combined offline with libraries of data to produce remarkable results.
Some of the basic questions you can answer include:
- Are visitors new or returning ones?
- Do they “bounce” away from the homepage or are they signing up for your services?
- Which sites do they come from?
- If they came from a search site, what were they looking for?
These are some of the very questions I was asking when I found Crazy Egg, a turnkey click analysis service. I quickly developed more questions and a new appreciation for how the Analytics industry could transform the focus of my efforts.
While looking at Crazy Egg, I discovered several competing packages. Google, MyBlogLog, clickdensity and mapsurface were added to the list of prospects. I ultimately dropped clickdensity and mapsurface, because I couldn’t get clickdensity to work and was denied an account on mapsurface.
Apples and Oranges?
After a few minutes of evaluating these products, I came to the conclusion that there is almost no comparison between them – each product tends to do something different. However, since I set out to find a usage analysis product, Google came out the clear winner.
While Crazy Egg is barely more than a feature of a web analytics package, Google provides a dizzying array of reporting options. MyBlogLog redeems itself here by offering a community service (in fact, makes no claim to replace standard analysis products, but rather to enhance them).
Viewing the Reviews
To read the detailed reviews and rate the services, you must first create an account (only a unique email is required). We hope you do not find this too invasive, but a unique user is required to track your votes. Also, we plan to track the conversion from reader to subscriber using these very same products!
We will post the results of user rating for all. Registered users will be able to view the details of our own tracking analysis for this post.
The clever heatmap overlay and interactive click counters are neat, but amount to little more than a flashy feature.
Google proves the titan of data crunching and emerges the clear choice for truly understanding your users. I can’t believe this service is free!
|While not nearly as full-featured as Google Analytics, MyBlogLog achieves a happy medium between simplicity and effectiveness.|